JD Sports Fashion Holdings Australia Pty Ltd operates in Australia under the JD Sports, Glue and Super Glue retail brands, offering aspirational brands such as Nike, Adidas, Ivy Park, Fila, Levis, Puma, Stussy, Lacoste, Tommy Hilfiger and other cutting-edge streetwear and youth fashion.


During a six month trial of Concept Tag, Glue Stores recorded an astonishing reduction in theft of 72% and a return on investment (ROI) of just 96 days!

The incredible results surpassed all expectations and represent one of Australia’s largest and fastest store loss-reduction successes in the last decade.


Shoplifters today use a hook or magnet device, legally available online from hundreds of sellers, to remove tags in-store and within seconds. These bootleg detachers can be concealed in a hand or pockets, and are used to quickly and easily open old-style tags, without a sound or disturbance to notify staff that its happening.

Shoplifters purchase detachers from online sellers such as Sydney-based group www.crazeco.com.au and educate themselves on how to use them, using social media platforms such as YouTube, Reddit, Facebook and Tumbler. Retailers estimate that 85% of all apparel shoplifting is carried out in this way and the trend is increasing by 30% per year, costing retailers billions in stock loss.


The Concept Tag shrink reduction evaluation program was conducted in two of Glue Store’s most challenging stores, and included:

  • 28,000x Concept Tags
  • 4x Auto Electronic Detachers
  • Compatible with their existing EAS detection systems
  • Customised tagging guidelines
  • Staff training
  • Regular tag audits


Mark Boyd, JD Sports Fashion Australia’s head of profit protection, said “I haven’t seen a security tag work this well for over a decade. Concept Tag has significantly reduced profit erosion in our business by displacing criminal activity to easier targets. The initial investment in Concept Tag was repaid within three months, that’s a ten times higher ROI than our standard old-style tags.”

Mark Boyd was the first to bring Concept Tag into Australia, and his results at JD Sports Fashion Australia are the best in the industry. Mark recently won the prestigious award of Loss Prevention Director of the Year 2018 at the Australian Fraud Awards, and his team also won Loss Prevention Team of the Year.


Concept Tag is the world’s most secure apparel protection tag. Its revolutionary locking mechanism can’t be opened with magnets or hooks, and can withstand 50kg of force pressure, five times more than standard old-style tags.

This trial with Glue Stores demonstrates that Concept Tag delivers significant, measurable results, preventing shrink and increasing bottom line profits. It’s a game-changer for retailers who adopt the technology, driving shoplifters to easier targets.

Discover how much you can save by using Concept Tag’s online Savings Calculator.