Since opening in 1999, the Principality Stadium has attained iconic status in the British Isles and beyond as a leading symbol of a modern Wales that’s fit for the 21st Century.
It has had a measurable impact on the development of Wales in social, cultural and sporting terms, and contributes both directly and indirectly approximately £130 million to the economy of the country each year.
Owned and operated by the Welsh Rugby Union (WRU), the stadium is home to the Wales national rugby team, and welcomes over 70,000 supporters for each for each fixture.
Matchday with the Concept Tag
With each fixture bringing a large number of visitors to the WRU’s store at the Principality Stadium, retail loss prevention can be a big challenge.
In a bid to reduce retail losses through shoplifting, in mid-2016 the WRU introduced the Concept Tag to a selection of their in-store rugby kit and additional sportswear lines.