The Concept Tag, well received at Retail Fraud Dubai
The Concept Tag continues to receive much attention around the retail world, this time from key retailers at the Retail Fraud event in Dubai.
Tim Edwards, Group Loss Control Director at JD Sports Fashion Plc presented “The Concept Tag Revolution” to an audience keen to ensure Dubai retains its global leadership in the retail sector in the coming years;
“About 30 years ago, the introduction of EAS tagging promised retailers a simple, dependable and affordable way to track their assets; to prevent the unauthorised removal of goods from their retail establishments. To foil shoplifters; opportunist or professional.
And we, all of us, bought into the vision that the EAS tagging solution would be the panacea to our shoplifting problems.
And for a little while it was. At the time we bought into the system, it did indeed bring a multitude of loss prevention benefits. But the passage of time has seen the advantages created by EAS systems in the fight against crime gradually eroded.
I think we are now at the point where we have to admit that EAS tagging no longer provides an effective, let alone cost effective way to protect our stock. The fact of the matter is that the criminal fraternity is now better able to defeat our tagging systems than ever before and to date there has been no credible alternative; no meaningful response from the tagging industry.
But today, that is all changing…
Today I am going to show you how JD Sports have worked with an independent manufacturer to help develop a new tag. One that we believe will successfully address the shortcomings of current tagging systems and drives crime out of our stores.
Today I am sharing with you the result of several years of research and development to produce a cost effective system, one which should produce rapid ROI; potentially in less than 18 months.
Today I am going to introduce you to a system that we at JD sports have found redresses the balance between retailers and criminals; claws back the advantage that EAS tags once offered and substantially reduces loss from shoplifting…”
As part of the presentation, retailers in the audience were then invited to see and test samples of The Concept Tag for themselves.
“I would like to introduce you to The Concept Tag…