JD report losses down 50%, thanks to new tagging system. Concept Tag “saving millions.”

Tim Edwards, Profit Protection Director at JD Sports has collaborated with a Swiss manufacturer, Agon Systems and it’s two Danish inventors to produce a new EAS tag called the Concept Tag.

Tim-Edwards-Announcing-ResultsThe tags have been introduced in JD’s flagship stores in London’s Oxford Street, Manchester’s Trafford and Arndale Centre and Birmingham’s famous Bull Ring, as well as Glasgow, Stratford, Newcastle, Amsterdam, Nice, Marseille and Lyon.

Following extensive trials, JD has seen a 50% reduction in losses at their Oxford Street store, as well as the displacement of crime to other stores; including JD stores not using the new Concept Tag!

It is calculated that a roll out of this innovation across a typical retailers estate, with an average 1% stock loss, would add a 4%-5% increase in pre-tax profits!

Edwards commented, “If I were to explain the difference between the Agon Concept Tag and old EAS systems I would say it was this. The Agon Concept Tag actually works!”

The Concept Tag is the product of seven years of R&D to solve the problem of EAS tag removal by criminals, who it is widely recognised can easily acquire detachers for conventional tags online for a small sum and then use them for illicit tag removal and theft. Additionally shoplifters have found various ways to remove current tags even without a detacher.

Sean Welch, MD at Agon Systems commented:”Obviously we are delighted with the results, which indicate that the Concept Tag is a real game changer for retailers protecting desirable clothing. To boost profits by 5% or more retailers would usually have to open stores, invest in buildings, stock and marketing and even then not be guaranteed a result. Simply introducing the Concept Tag, which works with all existing EAS systems, is now proven to be a sure fire way to dramatically increase a retailer’s bottom line.”

For more information on the Concept Tag, head to: Agon Systems


Notes to editors

Agon Systems is a manufacturer of Electronic Article Surveillance (EAS) equipment based near Biel, in Switzerland. Over the last 20 years Agon Systems has produced more than 200,000 high quality EAS antenna, which have been installed in some of the highest profile retail locations around the globe.

JD Sports Fashion Group employs 15,000 people across six European countries, with over 900 retail outlets and distribution functions.

For any further information or interview requests please contact Rachel Powell at Really Effective Marketing on 01603 858 458 or rachelpowell@really-effective.com

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