All Saints is one of the best-known names in British high street fashion. They first installed the Concept Tag in four of its London stores in late 2019, including their flagship store, in Regents Street, London.

Prior to installation of the Concept Tag, this store saw substantial losses in the previous quarter on leather jackets alone. Using the tag on just this product line saw losses fall from 4.3% of sales to 1% of sales.

In its Marketplace store, tagging was deployed across all items including clothing, handbags and accessories. The store’s corner location offers a great customer experience, but this was being hampered by the need to keep doors closed when security guards weren’t in place.  The reduction in losses from 3% to 0.45% has allowed this policy to be changed.

Following these results, plans are now being finalised for the Concept Tag to be rolled out across all 68 of its UK stores and its stores in New York. Longer term plans are being discussed to put the tag into 100 concession partners and all 300 All Saints stores across the world.

You can’t manage loss prevention from behind a desk; you’ve got to be on the ground. I joined All Saints in 2018 having seen incredible results from the Concept Tag in my previous role at Matalan and knew I had to introduce it here, too.

Michael Chambers
Global Senior Risk Manager

Read the latest news about our roll out in All Saints stores.